The Directors have pleasure in submitting the 27th Annual Report together with the Audited financial statements of yourCompany for the year ended 31st March, 2025.
The summary of your Company’s financial performance on Standalone basis is given below: (Rs. in Lakhs)
Standalone
Year ended
31st March, 2025
31st March, 2024
Revenue from Operations
1,91,525.12
1,87,123.47
Earnings before Interest, Taxes, Depreciation & Amortisation and Exceptional
35,322.73
35,543.07
Item (EBITDA)
Interest
711.57
529.93
Depreciation
3,851.49
3,437.37
Profit before taxes and Exceptional Item
30,759.67
31,575.77
Exceptional Item
(150.43)
(155.57)
Profit before tax
30,609.24
31,420.20
Tax Expense:
- Current Tax
6,721.97
6,467.37
- Deferred Tax
(761.16)
1,035.93
Net Profit for the year
24,648.43
23,916.90
The summary of your Company’s financial performance on Consolidated basis is given below: (Rs. in Lakhs)
Consolidated
1,92,615.31
1,87,941.18
36,035.38
36,277.46
749.13
582.08
4,065.69
3,654.83
31,220.56
32,040.55
31,070.13
31,884.98
6,949.50
6,690.65
(750.41)
1,062.60
Net Profit for the Year
24,871.04
24,131.73
The Company has transferred a sum of Rs. 6,113.35 Lakhs to General Reserve in the current year (previous year Rs. 5462.66Lakhs).
Revenue from Operations of the Company for the year increased by 2.4% (Rs. 1,91,525.12 Lakhs in FY 2024-25 as compared toRs. 1,87,123.47 Lakhs in FY 2023-24).
EBITDA for the year decreased by 0.6% (Rs. 35,322.73Lakhs in FY 2024-25 as compared to Rs. 35,543.07 Lakhs inFY 2023-24).
Profit after Tax for the year increased by 3% (Rs. 24,648.43Lakhs in FY 2024-25 as compared to Rs. 23,916.90 Lakhs inFY 2023-24).
Exceptional Item:
The Company acquired share capital worth Rs. 806 Lakhs for26% stake in M/s Milo Tile LLP ("Milo") in FY 2018-19. DuringFY 2022-23 Milo had been unable to maintain product qualityparameters which has forced the Company to discontinueprocuring tiles from Milo, and raise claims based on inferiorquality products supplied by Milo.
Subsequently, the matter was referred to arbitration inaccordance with the terms of the agreement between theparties. However, during the mediation process, bothparties agreed to an amicable settlement in March 2025whereby CERA retired from the LLP without any claim on itscapital or share of profits in the LLP and also paid an amountof Rs. 160.00 Lakhs as full and final settlement against theTrade Payables due to Milo.
Pursuant to this settlement, the entire investment ofRs. 806 lakhs in Milo Tile LLP was not recoverable, hencewritten off by adjusting against the impairment Lossprovided (Rs. 500.00 Lakhs in FY 2022-23, Rs. 155.57 Lakhsin FY 2023-24 and remaining amount of Rs. 150.43 Lakhs inMarch 2025 quarter) and disclosed as an exceptional item inthe respective periods.
Your Directors recommended a dividend of Rs. 65/- per share(1300%) on 1,28,97,541 Equity Shares of Rs. 5/- each fully paidfor the year ended 31st March, 2025 [Previous year Dividendof Rs. 60/- per share (1200%) on 1,30,05,874 Equity Shares ofRs. 5/- each fully paid], to be paid subject to the approval ofthe members at the ensuing Annual General Meeting.
Pursuant to the requirements of Regulation 43A of theSecurities and Exchange Board of India (Listing Obligationsand Disclosure Requirements) Regulations, 2015 (‘ListingRegulations’), the Dividend Distribution Policy of theCompany is available on the Company’s website at https://www.cera-india.com/policy-and-statutory-documents/dividend-distribution-policy
During the year, the unclaimed dividend pertaining tothe financial year ending 2016-17 were transferred to theInvestor Education and Protection Fund.
During the year under review the Company has bought back1,08,333 fully paid-up equity shares having a face value ofRs. 5/- each at a price of Rs. 12,000/- per equity share throughtender offer route. The said Buyback offer remain openedfrom 22nd August, 2024 to 28th August, 2024. The Buybackoffer subscribed 82.69 times of the maximum number ofEquity Shares proposed to be bought back. The settlementof bids was completed on 4th September, 2024 and the
payment consideration to eligible shareholders for buybackwas also executed on the same day. The extinguishment of1,08,333 Equity Shares completed on 10th September, 2024,all of which are in dematerialized form. Out of 1,08,333equity shares, 67,379 equity shares from Promoters and40,954 equity shares from Public shareholders were broughtback under Buyback offer. Pursuant to the Buyback thePromoters and Promoter Group holding marginally declinefrom 54.48% to 54.41% (% of post buyback paid up capital).
Your Company has aligned the production in response to themarket demand, leveraging all available resources effectively.
The active collaboration between workers and staff inimplementing new initiatives focused on safety, quality,delivery and cost has yielded significant improvements.This concerted effort has led to enhanced product yieldand ensure timely delivery of products. Substantial portionof land parcel was acquired for our greenfield expansionproject of Sanitaryware unit.
Your Company is adhering to the best manufacturingpractices to cultivate a culture of Continuous Improvementthrough activities such as waste elimination, smallimprovements like Kaizen, dedicated projects aimed atcost-saving and sustainability, there has been a notableenhancement in the utilization of deployed resources.
Your company remains steadfast in its commitment topioneering new and innovative product designs, such asthe one-piece symphonic EWC, high-end rimless WallHung EWC, innovative colours and Lustre series products,through its dedicated New Product Development (NPD)team. By institutionalizing various knowledge-sharingforums, review mechanisms, process controls, and standardoperating procedures, we have successfully achievedrepeatability and reproducibility across new SKUs. In linewith these priorities, your company has also commissioneda CNC router, which will significantly reduce the timerequired for delivering NPDs while enhancing dimensionalaccuracy and functional performance.
The active participation of workmen in diverse activities suchas sports Event, counselling sessions, reward and recognitionprograms, and various continuous improvement initiativesis fostering a culture of positivity and trust-building at theshop floor. This engagement not only promotes employeewell-being but also enhances morale and strengthens thebond between the workforce and the Company.
Your company remains dedicated to delivering high-qualityproducts to our valued customers in accordance withdemand, while ensuring optimal utilization of resources.This commitment underscores our focus on meetingcustomer expectations while maximizing efficiency acrossour operations.
Your Company has shown growth, yet another year in termsof production and sales volume, which lead the companyto reach to the higher level of achievements. Company has
the culture of continual improvements and shall continueachieving the same through various debottleneckingprojects, implementation of latest technologies andautomation of the processes.
Your Company expects even higher growth in the comingtimes in its Faucets business. With this in view, as you know,company had launched new colour faucet designs in linewith the changing customer preferences and market need.We have now further launched 84 additional new productsin 3 ranges which has come to total launch of more than 450new colour SKUs. We have developed strong capability tosupply the rising demand in less than 60 days.
Your company has completed expansion to operate at thetotal capacity of 4.8 Million Pcs per annum. The factory holdsstrong Zero Liquid Discharge status which keep it separateand unique. To further strengthen effluent treatment, wehave added “Ozonater” treatment technology.
Your company remains dedicated to deliver high-qualityproducts and has enhanced its world class manufacturingtechnology with new additions of Japanese CNC technology.Your company is committed to focus on customerexpectations while maximizing operational excellence.
Your company is committed to focus on conservationof natural resources. Company will also emphasis thedevelopment and sale of WATER saving products whichare very crucial for the sustenance of environment andpreservation of ecosystem. There are close to 48% ofproducts offering in the portfolio which can also be offeredas water saving products.
Your company continued to expand its product portfolio,catering to a diverse spectrum of consumers.
With the luxury segment gaining traction, your companywas successful in positioning Senator in the Luxury spaceand now the brand has a complete offering of products,which includes the Wellness Bathtubs, Electronic Toilets,Designer Art Basins, Fine Fire Clay Basins, ThermostaticHigh Performance Diverters, LED Showers and much more.These additions are designed to elevate customer experienceand satisfaction.
Last year, we have introduced CERA Luxe—a portfolio ofhigh-end SKUs designed to elevate our product offering.With elegant designs and premium aesthetics, CERA Luxe istailored for the modern consumer’s refined tastes.
CERA Luxe provides a complete premium series ofSanitaryware (Water Closets, Basins) and Faucets; alldesigned to match evolving consumer preferences.Modern, refined, and perfectly coordinated for premiumbathroom spaces.
Cera continues to innovate with new product categories,including Bathroom Vanity Cabinets and also added newcolours Coffee, Beige and Grey in the Lustre collection.These additions aim to enhance the bathroom decor andprovide more choices to the customers.
Our brand visibility and presence have always been stronger,and your company continues to invest in strategic marketinginitiatives to reinforce our leadership position.
CERA TV Campaign was live across PAN-INDIA on Newschannels during the Lok Sabha and Delhi Elections, with40 channels , more than 10,000 spots covering HSM andregional markets.
One strategic initiative we have taken last year was toassociate with Bigg Boss OTT, a popular show with a strongyouth viewership. This collaboration enables us to create adeeper connection with our target audience.
Your company additionally, continues to invest in TamilNadu market by associating with Bigg Boss Tamil, on StarVijay hosted by the superstar Vijay Sethupathi. The objectivewas to ensure consumer awareness and drive long-termbusiness growth.
Your company have taken high traffic , high visibility airports- Hyderabad , Goa , Delhi , Kolkatta , Indore and Mumbaiacross the country to create visibility and top of mind recall.
Your company also participated in the biggest spiritualgathering the Maha Kumbh Mela. With an influx of millionsof people from across India and beyond, your companystrategically executed a strong advertising campaign thatensured high impact and visibility throughout the event.This campaign has been a testament to the power of strategicbranding at cultural mega-events. Your company not onlygained significant brand recognition but also established adeeper connect with our consumers.
Your company have also used trade magazines to promotebrand, these magazines are widely read by industryprofessionals and potential customers. In additionto traditional ads, your company have also leveragedadvertorials —editorial-style advertisements designed toeducate and inform readers about our products in a moreengaging and persuasive way.
Together, these efforts enhance brand awareness, establishcredibility, and drive interest in our products among theright audience.
Your company have also effectively leveraged social mediaby creating engaging, product-centric short reels featuringour brand ambassador, Kiara Advani. These reels notonly highlight our products but also resonate with ouraudience, generating significant consumer appreciationand engagement.
Your company believe that true brand advocacy comesfrom those who shape the industry-architects and interiordesigners. That’s why your company have invested increating a wealth of short-format content, endorsed byindustry experts, to bring our brand and products closer tothe people who matter most.
Like past years, last year also your company launched thedigital contest with the name #CeramoodMatch, invitingconsumers to participate and showcase their creativity. Theresponse has been phenomenal, with engagement on ourpage skyrocketing multifold.
The world is evolving, and so is the way customers engagewith brands. Convenience, accessibility, and seamlessexperiences are at the heart of modern commerce.Recognizing this, your company have taken a significant stepforward by launching e-commerce through our website.
With this platform, customers can now explore our widerange of products, select what they need, and place ordersfrom anywhere, at any time, with just a few clicks. However,what truly sets our e-commerce model apart is that it isdesigned to benefit our channel partners. We are proudto share that we have already onboarded 200 channelpartners on this journey and we are just getting started. Withthis initiative, your company is confident that we will notonly expand our reach but also create alternate new revenueopportunities for our channel partners.
Your company has launched Lead Management System.The system gathers potential consumer leads from varioussources (website, social media, landing pages, events, etc.).A call centre team qualifies and filters out unqualified leads.Meaningful leads are passed on to your Channel partnersfor conversion.
Your company have also invested for Channel Partners inHyperlocal Marketing which is a game changer in consumerengagement. By investing in this initiative, your company isdriving more consumers to the channel partner showroomsand enhancing their experience.
Your company have aggressively expanded the retailfootprint to strengthen the distribution network across. Acomplete transformation of CERA brand stores was carriedout to enhance the consumer experience, and your companysuccessfully launched 350 new stores in the last financialyear. 20 New Senator Showrooms were launched last year,with plans to open 50 more in the upcoming financialyear. Additionally, for CERA Luxe, your company aims toexpand its presence with 50 new exclusive stores in the nextfinancial year.
Your company have significantly expanded the reach byopening Company-Owned, Company-Managed CERA StyleStudios across all key markets in the country - Mohali,
Jaipur, Pune and Lucknow. With this addition the companynow own 13 experience centres across the country.
These state-of-the-art experience centres are designed toshowcase our entire premium product portfolio, especiallyour smart toilets , powder room faucets and wellness range,in a way that truly brings our innovations to life. Now, ourchannel partners have the perfect place to direct theircustomers, where they can explore and experience ourofferings firsthand.
Your company strongly believe that this initiative willempower our partners to close leads more effectively anddrive higher conversions.
Your company have actively participated in key industryevents and exhibitions - IIID Natcon (Nashik), ArchitecturalFestival (Lucknow), The Hindu Home Expo (Kochi andThiruvananthapuram), CONWOO, (Siliguri), CREDAIExhibition (Vijayawada), MES-BAI (Coimbatore), BUILDTEC2024 (Karnataka) and others, giving our brand strongvisibility and positioning. These platforms have helped usreach the right audience and showcase our wide range ofproducts effectively.
This not only strengthens our market presence but alsodrives consumer interest, creating more opportunitiesfor the brand. Your company remain committed to suchinitiatives to ensure continued growth and success
The CERA Superstar Retailer program has seen strongparticipation with 24,400 retailers enrolled, while theCERA Star Plumber initiative successfully onboarded52,556 plumbers.
After the successful launch of these programmes the CERAStar Mason program is also gaining traction, with more than4,500 masons already onboarded.
CERA won the most affiliated awards such as “Super Brand2025” and Reader’s Digest Trusted Brand 2024.
In CERA tiles, your company have expanded the portfolioand now we have more than 1,800 designs, covering a widerange of categories and sizes: from 18x12 inches to 180x120inches, all reflecting the latest trends in surface finishes.Last year, we have introduced six different finishes in the600x1200 mm category, and the response from the marketwas overwhelming. Our 600x1200 porcelain tiles launchedlast year saw remarkable acceptance, and sales of 1200x1800slabs have doubled year-on-year. We’re set to introduceeven more innovative surfaces in 600x1200 GVT, includingShrinker High Gloss, DG Matt, Shape Sheed Finish, andCool Roof Tiles. Also, our Construction Chemicals segmenthas been doing quite well & growing at an impressive YOYgrowth of 50%.
CERA rigorously conduct training sessions to upskill theknowledge of plumbers and masons. This enables themto get better wages, resolve customer query satisfactorilyand install products hassle free. CERA thrives to bring OneCulture One Communication among all employees in theorganisation, hence various training sessions organised forworkers and employees on One culture.
CERA holds a 51% stake in its joint venture, PackcartPackaging LLP, which manufactures corrugated boxes. Theunit has now reached full production capacity, deliveringproducts on a just-in-time basis, precisely tailored to theCompany's specifications.
The joint venture unit for polymer products, Race PolymerArts LLP—where CERA holds a 51% stake—has achievedoptimal production capacity during the year. The unit hassteadily increased capacity utilization, and high-quality seatcovers and cisterns are now consistently available.
As a part of national policy and green energy initiative,Cera has initiated renewable energy capabilities in 1995.The Company has energy security and stabilized powercost by generation of electricity through renewable sourcesfor captive use through windfarms and solar. The currentinstalled capacity of renewable energy through windfarmsand solar stands to 10.325 M.W. During the year the Companyhas produced 114.46 Lakhs KWH power through renewalsources for captive use.
Conservation of energy
The Company has two sources of its main energy, viz.Natural Gas- GAIL and Sabarmati Gas Ltd., for operating itsSanitaryware facility. The pricing of both sources differs, asGAIL sources gas from isolated wells in and around Cera’smanufacturing facility and is able to contract gas at a pricelower than prevailing market price. Medium term contractswith these suppliers were renewed last financial year.For energy conservation, the company has installed fuelefficient burners to control gas consumption and in additionto this, every effort is made by the company to adapt anytechnological developments in energy conservation.
Energy Conservation Project in the Existing System
Significant efforts were undertaken to enhance energyefficiency across operations.
> A key focus was the utilization of kiln waste heatfor drying greenware and moulds, contributing toconsiderable energy savings.
> Standardization of gas pipelines and pressureregulators enabled efficient operation at reduced gaspressure levels.
> Overall plant efficiency was improved, resulting inreduced energy consumption.
> Savings were achieved by introducing area-wise weeklyoffs, replacing staggered weekly offs, which optimizedenergy use during casting drying.
> The implementation of a closed heating system forcasting also helped reduce drying time and energyusage significantly
The second energy, viz. electricity, required for running themachineries, is supplied by the local Discom. To compensatethe energy consumption by way of electricity, your Companyhas an installed capacity of Wind Turbines of 8.325 MW andSolar Plants of 2.00 MW which generates about most of theCompany’s electricity requirement, and this gets offsetagainst monthly consumption of the energy bill.
> Slip ring induction motors replaced with High efficiencymotors (IE-3)
> Energy efficient ceiling fan replaced 100% across SWand FW plant.
> LED and Optimization senser light across the plant(SW&FW).
> Timer controlled electrical equipment operations likeHF Plant, Water coolers, ACs, Street light etc.
> Improvement in power factor (Installation of Automaticpower factor Bank).
> Installation of energy efficient imported electric furnacein FW division
> Periodic audit of air and energy consumption. Basis theoutcome of audit both plant took corrective actions inPW divisions
> Installation of energy efficient air compressor machines.
> Installation of new LED lights and replacement of AllCFL lights.
The information on technology absorption and foreignexchange earnings and outgo stipulated under Section 134(3)(m) of the Companies Act, 2013 read with Rule 8 of theCompanies (Accounts) Rules, 2014, is annexed herewith as aseparate Annexure- II.
Cera adopted a holistic approach to Environmental, Social,and Governance (ESG) matters, placing great importance onthe trust placed in it by stakeholders including customers,the communities it serves, and society at large and remainsdedicated to safeguarding and advancing their interests.
Cera is highly committed to ensuring zero environmentalimpact due to its operations. The Company stringentlyadheres to norms governing reduction of emissions,pollution control and other environmental aspects. Some ofthe broad initiatives undertaken by the Company include:
> Installation of a rooftop solar power system (one of thelargest in the Kadi region), which has gone a long way insubstantially reducing the carbon footprint.
> Reduction in fresh water intake from 2.5 liter per Pc toless than one litre in the FW division.
> Achieved 30% reduction in hazardous solid waste(ETP) generation per SKU in FY 2024-25 in Faucetware Division.
> Substantial reduction in the use of Chemical in thetreatment of wastewater at FW division
> Improved plant efficiency impacted lower wastegeneration in SW
> Safety culture through, Incident investigations, Safetytraining,near miss reporting and hazard identification.
> Cera has managed to stabilize power cost by generatingelectricity through non-conventional sources (wind andsolar) for captive use. As of FY25, its total installed non¬conventional energy capacity stood at 10.325 MW, whichproduced 114.46 lakh units. Maximum of its energyneeds are met through renewable energy.
> By successfully developing a fully functional rainwater¬harvesting system, Cera has managed to reducedependence on ground water usage. Further, by recyclingwater used for the manufacturing process the Companyhas reduced the water intensity of its operations.
> Cera Faucet ware has upgraded the Zero Liquiddischarge plant to meet the requirement of highernorms of the government.
> Under the initiative of ‘Waste Minimization and WasteUtilization’, the Company has been undertakingnumerous measures. Some of these measures includerecycling of solid and liquid and ZLD (zero liquiddischarge), high energy efficient rated machines,compliance to pollution norms and awarenessgeneration among employees etc. Majority of the wastegenerated in the Company’s operations is recycledand the balance is disposed-off safely. The Companyhas also installed a Effluent Treatment Plant at both ofits facilities.
Cera Sanitaryware Limited continues its commitment tosustainable development for society through its CorporateSocial Responsibility (CSR) initiatives in Kadi (Gujarat),Kolkata (West Bengal), and surrounding areas. YourCompany has always laid emphasis on progress with socialcommitment. We believe strongly in our core values of
empowerment and betterment of not only the employeesbut also our communities. CERA believes that real progressoccurs when privileges are balanced with the responsibilitiestowards society. Following this principle, Late Mr. VidushSomany, our Company’s Executive Director had laid thefoundation of a comprehensive approach towards promotingand facilitating various aspects of nearby communities.The Board has approved a policy for Corporate SocialResponsibility and same has been uploaded on the websitei.e.https://www.cera-india.com/policy-and-statutory-documents/corporate-social-responsibility-policy
During the financial year 2024-25, CERA spentRs. 469.29 Lakhs on various CSR initiatives in the areasof Education, Healthcare, Rural & Urban Development,Women Empowerment, Poverty Alleviation, andTechnological Innovation.
As part of its environment protection efforts, CERA initiateda plantation drive of more than 12,000 trees, creating anOxygen Park—the first of its kind in Kadi—using the globallyrecognized Miyawaki method. This dense green forestcontributes to enriching oxygen in the air and aims to providea cleaner and healthier environment for future generations.
In the healthcare sector, CERA launched Gujarat’s firstmaternity tracking project using tablets in Mehsana district.10 tablets were provided to health supervisors across 10talukas to monitor pregnant women and malnourishedchildren. In addition, ECG machines, baby warmers, asonography machine, laparoscopy machine, C-arm machine,CBC analyser, digital BP monitors, HbA1c kits, Hemodialysisfor Behala Balannanda Hospital, Echo Doppler machine,and Panchkarma wellness equipment were donated torural health centers, Hospitals and Ayurvedic institutions.Ventilator Servo-C and Ventilator Servo-U for Institute ofNeuro science, Kolkata.
A unique and impactful initiative was undertaken to supportunderprivileged children with Type-1 Juvenile Diabetes,wherein domestic refrigerators were provided to 20 childrento store insulin safely. This effort was widely appreciated byMr. Rushikesh Patel, Health Minister of Gujarat, during ahealth program in Visnagar.
CERA also contributed to education and innovation,supporting infrastructure development in Irana,Budasan, and Adundara villages, including constructionof classrooms, labs, mid-day meal kitchens to AnnamritaFoundation, computer rooms, and water facilities. Solarsystems were installed at Gokul Residential Primary School,and bedding kits were distributed to tribal hostel students.In collaboration with Amrut Mahesana Startup & InnovationMission, CERA supported a “New Age Education Centre”for promoting startups and entrepreneurship, which wasinaugurated in the presence of Mehsana District CollectorMr. M. Nagarajan.
Under rural development, CERA developed a 11-km roaddivider from Kadi to Chhatral to enhance road safety andenvironmental awareness, which was praised by the formerDeputy Chief Minister of Gujarat. Wall paintings and
motivational slogans were created on the newly constructedunderbridge in Kadi to raise civic consciousness. To supportlocal governance, a Xerox-cum-printer was donated to theKadi Taluka Mamlatdar Office, benefiting 110 villages forefficient delivery of public welfare schemes.
Recognizing the cultural diversity of migrant workers, CERAconstructed a Chhath Puja Ghat in Kadi, providing a dignifiedspace for cultural celebration and social integration.
CERA’s consistent efforts in community upliftment, health,education, environmental sustainability, and administrativesupport have once again earned appreciation fromgovernment officials and local administration, reinforcingits role as a responsible and people-centric organization.
Annual Report on Corporate Social Responsibility (CSR)Activities as per Rule 8 of Companies (Corporate SocialResponsibility Policy) Rules, 2014 is annexed as a separateAnnexure- III.
Governance at Cera
The Company believes in the values of transparency,professionalism and accountability. The best CorporateGovernance practices have been a strong endeavor of theCompany since its inception. The organization stronglybelieves that there is a direct association between goodcorporate governance practices and stakeholder valueenhancement. The Company recognizes the accountabilityof the Board and the importance of its decisions on itscustomers, dealers, employees, shareholders and with everyindividual, who comes in contact with the Company.
Its policy relating to ethics, bribery and corruption servesas the guiding philosophy for its employees. The Companyalso has a whistle blower policy in place, which provides aplatform to all employees, vendors and customers to reportany suspected fraud or error or confirmed incident of fraud/ misconduct. CERA always seeks to ensure that it attainsperformance goals with integrity. Corporate Governancehas indeed been an integral part of the way CERA hasdone business.
Going ahead, the Company aspires to continue deepeningits focus towards the environmental social governance (ESG)aspect in the organization and create a sustainable future forall its stakeholders.
The Company has two Subsidiary LLPs namely PackcartPackaging LLP & Race Polymer Arts LLP.
There are no associate companies within the meaning ofSection 2(6) of the Companies Act, 2013 (“Act”). Furtherthere has been no material change in the nature of businessof the subsidiary. The Company does not have any materialsubsidiary. The Policy on Material Subsidiary framed by theBoard of Directors of the Company is available on Company’swebsite at the link https://www.cera-india.com/policy-and-statutory-documents
Those Shareholders who are interested in obtaining a copyof the audited annual financial statements of the subsidiarymay write to the Company. The Audited financial statementsof subsidiaries are available on the website of the Companywww.cera-india.com
Pursuant to the provisions of Section 129, 134 and 136 ofthe Companies Act, 2013 with rules made thereunder andRegulation 33 of the SEBI (Listing Obligations and DisclosureRequirements) Regulations, 2015, the Company has preparedconsolidated financial statements of the Company andsalient features of the financial statement of the subsidiariesis set out in the prescribed form AOC-1 forming part of thisAnnual Report.
All transactions entered with Related parties as definedunder the Companies Act, 2013 and SEBI (Listing Obligationsand Disclosure Requirements) Regulations, 2015 during thefinancial year were in the ordinary course of business and onan arm’s length basis, the details of which are included in thenotes forming part of the financial statements.
There were no material related party transactions enteredduring the year. Accordingly, information in form AOC - 2 isnot annexed. Further no materially significant related Partytransactions were made by the Company with Directors,Key Managerial Personnel or other Designated Persons,which may have a potential conflict with the interest of theCompany at large. All related party transactions were placedbefore the Audit Committee and also the Board as applicablefor approval. The Company has framed a policy on RPTs forthe purpose of identification, approval and monitoring ofsuch transactions. The policy on Related Party Transactionsis hosted on the Company’s website at https://www.cera-india.com/policy-and-statutory-documents/related-party-transaction
During the year under review, upon the recommendation ofNomination and Remuneration Committee Mrs. DeepshikhaKhaitan has been re-appointed as Vice Chairman and JointManaging Director of the Company w.e.f. 1st April, 2025 forthe term of 5 years. Her appointment was also approved bythe members of the Company through Postal ballot processon 22nd March, 2025.
The Board is comprising of three Executive Directors andfour Independent Directors namely, Mr. Surendra SinghBaid, Ms. Akriti Jain, Mr. Ravi Bhamidipaty and Mr. AnandhSundar. Independent Directors are not liable to retire byrotation. All Independent Directors have given declarationsthat they meet the criteria of independence as laid downunder Section 149(6) of the Companies Act, 2013 andSEBI (Listing Obligations and Disclosure Requirements)Regulations, 2015 and there has been no change in thecircumstances which may affect their status as Independentdirector during the year under review and have alsoconfirmed that they are not aware of any circumstance or
situation, which exist or may be reasonably anticipated,that could impair or impact their ability to discharge theirduties with an objective independent judgment and withoutany external influence. The Company keeps informedindependent directors about changes in the Companies Act,2013 and rules and other related laws from time to time andtheir role, duties and responsibilities.
Mr. Anupam Gupta Executive Director (Technical) is dueto retire at the ensuing Annual General Meeting and beingeligible, offers himself for reappointment. Brief resume of theDirector who is proposed to be reappointed at the ensuringAnnual General meeting, as required as per SEBI (ListingObligations and Disclosure Requirements) Regulations, 2015and Secretarial Standard is provided in the notice conveningthis Annual General Meeting of the Company.
There was no change in the Key Managerial Personnelduring the year under review.
The Board of Directors, during the financial year 2024-25duly met 6 times on 8th April 2024, 13th May 2024, 5th August
2024, 12th August 2024, 12th November, 2024 and 11th February
2025, in respect of these meetings, proper notices weregiven, and the proceedings were properly recorded andsigned in the Minutes Book maintained for the purpose.
The Company has constituted Audit Committee in terms ofthe requirements of the Act and rules framed thereunderand applicable listing regulations. For details please referCorporate Governance Report attached as a separateAnnexure-VI.
In compliance of Section 134(5) of the Companies Act, 2013,the Directors of your Company confirm:
> that in the preparation of annual accounts, the applicableaccounting standards have been followed and there areno material departures;
> that such accounting policies have been selected andapplied consistently and made judgments and estimatesthat are reasonable and prudent so as to give a true andfair view of the state of affairs of the Company as on 31stMarch, 2025 and of the Profit of the Company for theyear ended on that date;
> that proper and sufficient care has been taken forthe maintenance of adequate accounting records inaccordance with the provisions of the Companies Act,2013 for safeguarding the assets of the Company and forpreventing and detecting fraud and other irregularities;
> that the annual accounts have been prepared on a goingconcern basis;
> that internal financial controls have been laid down to befollowed by the company and that such internal financialcontrols are adequate and were operating effectively;
> that proper systems have been devised to ensurecompliance with the provisions of all applicablelaws and that such systems were adequate andoperating effectively.
Pursuant to the provisions of the Companies Act, 2013and Rules made thereunder, Schedule - IV of the Act andSEBI (LODR) Regulations, 2015, the Board has carried theevaluation of its own performance, individual directors,its committees and Key Managerial Personnel, on thebasis of attendance, contribution and various criteriaas recommended by the Nomination and RemunerationCommittee of the Company.
Separate meeting of the Independent Directors was held on28th March, 2025. The Chairperson of meeting of IndependentDirectors briefed the Board that the Independent Directorshave carried out the performance evaluation of the Boardas a whole, its committees, the Non-Independent Directors,Chairman and flow of information between the managementand the Board. Pursuant to above, the Board expressedthe satisfaction on the functioning of the Committees andperformance of Individual Directors.
Criteria determining the qualifications, positive attributesand independence of Directors.
• Qualifications of Independent Director.
An Independent director shall possess appropriateskills, qualifications, experience and knowledge in oneor more fields of finance, law, management, marketing,administration, corporate governance, operations orother disciplines related to the Company’s business.
• Positive attributes of Independent Directors.
An independent director shall be a person of integrity,who possesses knowledge, qualifications, experience,expertise in any specific area of business, integrity,level of independence from the Board and the Companyetc. Independent Directors are appointed on thebasis of requirement of the Company, qualifications& experience, expertise in any area of business,association with the Company etc. He / She should alsodevote sufficient time to his/her professional obligationsfor informed and balanced decision making; and assistthe Company in implementing the best corporategovernance practices.
• Independence of Independent Directors.
An Independent director should meet the requirementsof Section 149(6) of the Companies Act, 2013 and SEBI(LODR) Regulations, 2015 and give declaration to theBoard of Directors for the same every year.
The Nomination and Remuneration Committee shallidentify and ascertain the qualifications, expertise andexperience of the person for appointment as Director or atsenior management level and recommend to the Board forhis / her appointment.
The Company shall not appoint or continue the employmentof any person as Whole-time Director or Senior ManagementPersonnel if the evaluation of his / her performance is notsatisfactory. Other details are disclosed in the CorporateGovernance Report under the head Nomination andRemuneration Committee and details of Remuneration(Managing Director / Whole Time Director(s) and Non¬Executive Directors) are attached as a separate Annexure-VI to this Report.
The Independent Directors have been updated with theirroles, rights and responsibilities in the Company withnecessary documents, reports and internal policies to enablethem to familiarise with the Company’s procedures andpractices. The Company endeavours, through presentationsat regular intervals, to familiarise the Independent Directorswith the strategy, operations and functioning of the Companyand also with changes in the regulatory environment havinga significant impact on the operations of the Company andissues faced by the ceramic industry. The IndependentDirectors also meet with senior management team of theCompany in formal/informal gatherings. The details ofFamiliarisation programmes provided to the IndependentDirectors of the Company are available on the Company’swebsite https://www.cera-india.com/policy-and-statutory-documents/familiarization-programme
Managing Director or Whole Time Director are not receivingany remuneration / commission from any Holding Companyor Subsidiary Company.
This Nomination and Remuneration Policy (“Policy”)provides the framework and key guiding principles tobe followed in for appointment and determination ofremuneration of Directors, Key Managerial Personnel andSenior management personnel.
This Policy is to establish and govern the procedure applicable:
a) To evaluate the performance of the members ofthe Board.
b) To ensure remuneration to Directors, KMP andSenior Management involves a balance between fixedand incentive pay reflecting short and long-termperformance objectives appropriate to the working ofthe Company and its goals.
c) To retain, motivate and promote talent and to ensurelong term sustainability of talented managerial personsand create competitive advantage.
The said Policy is available on the website of the Companyhttps://www.cera-india.com/policy-and-statutory-documents
Details required pursuant to Rule 5(1) of the Companies(Appointment and Remuneration of Managerial Personnel)Rules 2014 are enclosed separate as an Annexure IV.
Details of employees required pursuant to Rule 5(2) of theCompanies (Appointment and Remuneration of ManagerialPersonnel) Rules, 2014 is annexed as a separate Annexure,however it is not being sent along with this annual reportto the members of the Company in line with the provisionsof Section 136 of the Companies Act, 2013 and rules madethere under. Members who are interested in obtainingthese particulars may write to the Company Secretary at theRegistered Office of the Company. The aforesaid Annexureis also available for inspection by members at the RegisteredOffice of the Company, 21 days before and up to the date ofthe ensuing Annual General Meeting during the businesshours on working days.
The Board of Directors believes that Equity-basedcompensation schemes are effective tools to attract, retain,motivate, and reward the critical talents working exclusivelywith the Company. With the objective to motivate keyemployees for their contribution to the corporate growth onsustained basis, to create an employee ownership culture,to retain the best talent in the competitive environment andbased on recommendation of Nomination and RemunerationCommittee, the Board of Directors of the Company at itsmeeting held on 8th April, 2024 approved the introductionand implementation of ‘Cera Sanitaryware - EmployeeStock Option Scheme 2024’ (“ESOS 2024” or “Scheme”) bythe primary issuance/secondary acquisition of the sharesthrough trust route or both in one or more tranches by CeraSanitaryware Employees Welfare Trust. The aforesaid ESOS2024 was also approved by the Members of the Companythrough postal ballot process on 16th May, 2024.
The ‘CERA Sanitaryware Employees Welfare Trust’ (Trust)was set-up and bring into existence in due compliance withthe Securities and Exchange Board of India (Share BasedEmployee Benefits and Sweat Equity) Regulations, 2021("SEBI SBEB Regulations”) and provisions of the ApplicableLaws including the Indian Trusts Act, 1882, with a view toadminister Scheme through the Trust. This trust is managed
by Qapita Equitytech Ltd (Formerly Known as KP CorporateSolutions Ltd.) as an Independent Trustee.
During the year under review the Trust has purchased3739 Equity shares of the Company from open Market. TheNomination and remuneration Committee of the Companyhave granted 14,950 Options to 24 eligible employees of theCompany on 4th June, 2024 in accordance with Scheme.
Disclosure required under regulation 14 of the SEBI (ShareBased Employee Benefits and Sweat Equity) Regulations,2021 and Section 62(1)(b) of the Companies Act 2013, read withRule 12(9) of the Companies (Share Capital and Debentures)Rules, 2014 are set out in Annexure V to this report. Thedetails are also available on the website of the Company atthe weblink: https://www.cera-india.com/esos-disclosures
Necessary certificate as required to be given by secretarialauditors of the company that the scheme has beenimplemented in accordance with regulations of SEBI (ShareBased Employee Benefits And Sweat Equity) Regulations,2021 and in accordance with the resolution will be madeavailable to shareholders at ensuing general meeting at linkhttps://www.cera-india.com/esos-disclosures
Company has not sanctioned loan to any of its employees forpurchase of Company’s shares under any scheme.
Pursuant to SEBI (Listing Obligations and DisclosureRequirements) Regulations, 2015, report on CorporateGovernance and Management discussion and Analysis havebeen included in this Annual Report per separate Annexure-VI and Annexure-I respectively.
As required under Regulation 34(2)(f) of SEBI (ListingObligations and Disclosure Requirements) Regulations 2015,Business Responsibility and Sustainability Report formspart of the Directors’ Report and is enclosed as separateAnnexure-VII.
Pursuant to Section 134(3)(a) and Section 92(3) of the Act,the Copy of Annual Return of the Company for the financialyear ended 31st March, 2025 will be placed on the Company’swebsite at www.cera-india.com
No loan, guarantee or security has been provided bythe Company during the year under review. Details ofInvestments covered u/s 186 of the Companies Act, 2013 aregiven in the notes to the Financial Statements.
The Board has approved and implemented Risk ManagementPolicy of the Company including identification andelement of risks. Pursuant to amendments in SEBI (ListingObligations and Disclosure Requirements Regulations), 2015,the Board of Directors of the Company has constituted theRisk Management Committee having its scope and functionsas per Risk Management policy. The Company has in placethe Risk Management Policy to ensure effective responsesto strategic, operational, financial and compliance risksfaced by the Organisation. The risk management systemis designed to safeguard the organisation from variousrisks through adequate and timely action. It is designed toanticipate, evaluate and mitigate risks in order to minimiseits impact on the business.
The Risk Management system is also overseen by the Boardof Directors/Audit Committee/ Risk management Committeeof the Company on a continuous basis. The major risksidentified by the businesses are systematically addressedthrough mitigation actions on a continual basis.
The Company has internal control system commensuratewith the size, scale and complexity of its businessoperations. The scope and functions of Internal Auditorare defined and reviewed by the Audit committee. TheInternal Auditor assesses opportunities for improvementof business processes, systems and controls, to providerecommendations, which can add value to the organization.
The paid up Equity Share Capital as on 31st March, 2025 wasRs. 644.88 Lakhs divided into 1,28,97,541 Equity Shares ofRs. 5/- each fully paid. During the year under review theCompany has brought back 1,08,333 equity shares underBuyback Offer from the eligible shareholders. No shareswith differential voting rights, were issued by the Companyduring the year under review.
During the year the Company has transferred 4460 EquityShares to Investor Education and Protection Fund, pursuantto the provisions of sections 124 & 125 of the CompaniesAct, 2013 and Investor Education and Protection Fund(Accounting, Audit, Transfer and Refund) Rules, 2016.
The Company has not accepted any deposits falling withinthe ambit of Section 73 of the Companies Act, 2013 and TheCompanies (Acceptance of Deposits) Rules, 2014.
During the year under review, the Company does not haveany long term loans/debts from Financial Institutions andBanks. The Company is availing Working Capital facilityfrom State Bank of India.
During the year there is no default in payment of loan facilityavailed from Bank or Financial Institution, therefore detailsof difference between amount of valuation done at the timeof one time settlement and valuation done while taking loanfrom bank or financial institutions is not applicable.
Singhi & Co., Chartered Accountants are the statutoryauditors of the Company. They are appointed for a periodof five years, from the conclusion of 24th AGM till theconclusion of the 29th AGM (AGM of financial year 2026-27).The Auditors’ Report to the members for the financial yearunder review does not contain any qualification, reservationor adverse remark or disclaimer.
In terms of Section 148 of the Companies Act, 2013 read withthe Companies (Accounts) Rules, 2014, your Company dulymaintain the cost accounts and records. K.G. Goyal & Co.,as Cost Auditors has carried out the cost audit for applicablebusinesses during the year under review. The Company hasappointed K.G. Goyal & Co., as Cost Auditors for conductingcost audit for the year 2025-26. As required by theCompanies Act, 2013, a resolution seeking ratification of theremuneration payable to M/s. K.G. Goyal & Co., as approvedby the Audit Committee and Board is included in the Noticeconvening the Annual General Meeting of the Company.
Pursuant to provisions of Section 204 of Companies Act, 2013and rules made there under, the Company had appointedParikh Dave & Associates, Practicing Company Secretaries, apeer reviewed firm to undertake the Secretarial Audit of theCompany for the year 2024-25. The Secretarial Audit Reportfor the year 2024-25 given by Parikh Dave & Associates,Company Secretaries in practice is attached as a separateAnnexure VIII. The Secretarial Audit Report do not containany qualification, reservation or adverse remark.
Further, in terms of amendment in Regulation 24A of SEBIListing Regulations, the Company is required to appointa Secretarial Auditor for period of 5 (five) years with theapproval of its shareholders. The Board of Directors on therecommendation of the Audit Committee, appointed M/s.Parikh Dave & Associates as the Secretarial Auditor of theCompany for period of five financial years from FY 2025-26to FY2029-30 and recommended their appointmentto shareholders by placing resolution in the notice ofensuing AGM.
During the year under review, the Statutory Auditors, CostAuditors and Secretarial Auditors have not reported anyinstances of fraud committed in the Company by its Officers
or Employees to the Audit Committee and / or Board undersection 143(12) of the Act.
The Company is complying with the applicableSecretarial Standards.
Your Company has adequately insured all its propertiesincluding Plant and Machinery, Building and Stocks.
The Company had executed bilateral agreement for durationof four year with workmen with detailed quantification offixed and variable wages. A similar agreement on completionof the previous agreement’s tenure was signed under section2(p) 18(1) of Industrial Disputes Act, 1947, for 4 years withworkers Union on 4th August, 2021 which became effectivefrom 1st September, 2021. The new wage agreement wasexecuted in harmonious environment.
The Company has adequate skilled & trained workforce forits various areas of operations and the skills upgradation ofwhich is being done on continuous basis for improving theplant operations and quality process.
The Company has taken sufficient measures to maintainIndustrial Health and Safety at its workplace for employeesas laid in the Gujarat State Factories Rules, 1963. QualifiedFull time Factory medical officer has been appointed. TheCompany is also complying and maintaining all applicableIndustrial and Labour laws / rules.
The Company has in place a Policy against SexualHarassment at workplace in line with the requirement ofSexual Harassment of Women at Workplace (Prevention,Prohibition and Redressal) Act, 2013. Internal ComplaintsCommittees have been set up to redress complaints receivedregarding sexual harassment. The Company has notreceived any complaints during the year under the SexualHarassment of Women at workplace (Prevention, Prohibitionand Redressal) Act, 2013. The Company has organized 2workshops under the said Act during the year under review.In FY 2024-25 two sessions has been arranged for InternalComplaint committee members for deeper understandingon POSH Act and practical aspects of Act. One in month ofDecember 2024 and one in Month of March 2025.
No material changes or commitments, affecting the financialposition of the Company have occurred between the end ofthe financial year of the Company to which the financialstatements relate, i.e. 31st March, 2025 and the date of theBoard’s Report.
There is no application pending under the Insolvency andBankruptcy Code 2016 against the Company.
No changes have been made in nature of business carriedout by the Company during the financial year 2024-25.
No regulatory body or court or tribunal has passed anysignificant and material orders impacting the going concernstatus and operations of the Company.
The Company has implemented Vigil Mechanism. For detailsplease refer Corporate Governance Report attached as aseparate Annexure-VI.
Your Directors thanks the Bankers for extending timelyassistance in meeting the financial requirements of theCompany. They would also like to place on record theirgratitude for the co-operation and assistance given by StateBank of India and various departments of both State andCentral Governments.
For and on behalf of the Board of Directors,For Cera Sanitaryware Limited
Vikram Somany
Ahmedabad Chairman and Managing Director
9th May, 2025 (DIN:00048827)